Homework
Exam Question
Digital media technology continues to develop. How is this significant for media institutions and audiences?
Translated Question
As resources for music and video editing and downloading continue to become more available. How does this allow Prosumers and upcoming artists to create music tracks such as mash-ups?
As music and editing resources as well as ways to publish their tracks/videos such as YouTube become more widely available and easily accessible more and more audiences members are becoming prosumers. Meaning that they not only consume music but also produce something from it as well creating feedback for the artist through the process of exchange. The media institutions have learnt to adapt to allow these mash-up tracks despite the people creating them not owning rights to the songs because they have realised unlike record label EMI which no longer exists that they have to move with the times and use these prosumers as part of the distribution of their artists music. Through the advancement in digital media technology the audiences can create a stronger relationship with the artist making them more dedicated and involved in future music products.
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