Thursday 9 May 2013
Tuesday 7 May 2013
Grace's mock
To what extent does digital distribution affect the marketing and consumption of media products in the media are you have studied? (To what extent does selling and sharing music digitally change the marketing of artists in the music industry?)
Digital distribution strongly affects the marketing and consumption of artists and institutions in the music industry, especially now due to the technologic advances. The use of the internet to share and get music has a large influence on this, both positively and negatively. Institutions like LAST.FM, Tumblr, Twitter and Myspace encourage this. Not only does the internet affect the marketing of institutions, it has changed the process in which it is done. Production, Distribution and Exchange have all merged in to one; mainly because of the used of distribution through the internet.
DIY artists use digital distribution to their advance. Instead of producing an album through a record label, Beck shared music using Song Reader, a website that enables the audience to contribute therefore acting as prosumers. He made sheet music which allowed fans from a niche audience to create their own interpretations of his music. This proves he focuses on the music more than the visualisation and his fans are not only dedicated but have to be able to read some form of music. The co-option brought artists together and instead of Beck loosing out on money from illegal downloading over the internet, he was able to profit through fans coming to live gigs to see if he performs their interpretations of his music. This shows a strong bond and relationship between the artist and his fans, meaning digital distribution fuels a relationship.
Digital distribution through conglomerate Major labels such as SONY allows the changes through digital distribution to affect it both positively and negatively; synergy plays a role in this. The fact that Sony are a major label allows them to use media from different areas together to exchange their music to a wider audience. For example, Syco (Sony's record label) uses one of their more popular artists; One Direction's music in video games, they have also produced a Film about the boy band themselves. This is another example of creating a relationship with their fans, it allows them to connect and relate to the artist's as it shows the real-life side of fame. The visualisation of Major record labels plays a large role in the digital distribution. It is said that because of this, music is becoming more stale and bland. The audience in which this music is targeted at are meant to find visualisation more important than sound. This brings me on to X-Factor, a show created to find upcoming talent by recycling music from previously popular artists. Digital distribution affect this is the sense that as soon as a song is recycled, it is exchanged over the internet. Youtube, spotify and Itunes are used for this. Despite making a large profit from audiences purchasing these songs, the total is restricted due to illegal downloading. This is a negative point that comes with Digital Distribution.
Digital distribution has mainly affected prosumers. The access to music over the internet means prosumers are able to make mash ups of different songs. Often, they use songs most popular in chart music, meaning it affects major labels positively as it gives them publicity. On a negative note, only small sections are taken out of the songs, backing up my point that music is now stale and bland. An example of a prosumer is Madeon. He mashed up a selection of songs from the charts and was able to get his fans to create music videos for this. This shows the relationship between artists and their fans is strongly affected through the internet. Because of this, he was able to get more views over institutions such as Youtube and more followers on Twitter, creating a larger fan base. This also proves that visualisation has a bigger importance than the original sound.
Overall, i think digital distribution affects the marketing of institutions and artist both positively and negitively. Not only does it allow artists to create a stronger bong and relationship with their fans it allows them to create an image. On the other hand, illegal downloading and access to music through spotify and Youtube means the artist profit is restricted.
Digital distribution strongly affects the marketing and consumption of artists and institutions in the music industry, especially now due to the technologic advances. The use of the internet to share and get music has a large influence on this, both positively and negatively. Institutions like LAST.FM, Tumblr, Twitter and Myspace encourage this. Not only does the internet affect the marketing of institutions, it has changed the process in which it is done. Production, Distribution and Exchange have all merged in to one; mainly because of the used of distribution through the internet.
DIY artists use digital distribution to their advance. Instead of producing an album through a record label, Beck shared music using Song Reader, a website that enables the audience to contribute therefore acting as prosumers. He made sheet music which allowed fans from a niche audience to create their own interpretations of his music. This proves he focuses on the music more than the visualisation and his fans are not only dedicated but have to be able to read some form of music. The co-option brought artists together and instead of Beck loosing out on money from illegal downloading over the internet, he was able to profit through fans coming to live gigs to see if he performs their interpretations of his music. This shows a strong bond and relationship between the artist and his fans, meaning digital distribution fuels a relationship.
Digital distribution through conglomerate Major labels such as SONY allows the changes through digital distribution to affect it both positively and negatively; synergy plays a role in this. The fact that Sony are a major label allows them to use media from different areas together to exchange their music to a wider audience. For example, Syco (Sony's record label) uses one of their more popular artists; One Direction's music in video games, they have also produced a Film about the boy band themselves. This is another example of creating a relationship with their fans, it allows them to connect and relate to the artist's as it shows the real-life side of fame. The visualisation of Major record labels plays a large role in the digital distribution. It is said that because of this, music is becoming more stale and bland. The audience in which this music is targeted at are meant to find visualisation more important than sound. This brings me on to X-Factor, a show created to find upcoming talent by recycling music from previously popular artists. Digital distribution affect this is the sense that as soon as a song is recycled, it is exchanged over the internet. Youtube, spotify and Itunes are used for this. Despite making a large profit from audiences purchasing these songs, the total is restricted due to illegal downloading. This is a negative point that comes with Digital Distribution.
Digital distribution has mainly affected prosumers. The access to music over the internet means prosumers are able to make mash ups of different songs. Often, they use songs most popular in chart music, meaning it affects major labels positively as it gives them publicity. On a negative note, only small sections are taken out of the songs, backing up my point that music is now stale and bland. An example of a prosumer is Madeon. He mashed up a selection of songs from the charts and was able to get his fans to create music videos for this. This shows the relationship between artists and their fans is strongly affected through the internet. Because of this, he was able to get more views over institutions such as Youtube and more followers on Twitter, creating a larger fan base. This also proves that visualisation has a bigger importance than the original sound.
Overall, i think digital distribution affects the marketing of institutions and artist both positively and negitively. Not only does it allow artists to create a stronger bong and relationship with their fans it allows them to create an image. On the other hand, illegal downloading and access to music through spotify and Youtube means the artist profit is restricted.
Martin Stewart Mock Answer
To what extent does digital distribution affect the marketing and consumption of media products in the media you have studied?
I feel that digital distribution strongly affects the marketing and consumption of music as it constantly changes the way in which the music is presented and marketed. Through digital distribution the music can now be marketed through sites such as Twitter and YouTube allowing very little budget to be spent on the marketing and achieving a higher fan involvement level that will in cases of some artists such as Beck create a dedicated niche audience. The majority of music now is marketed digitally through the internet in some way and i will be comparing how and to what levels of importance different giants within the music industry use this digital distribution to their advantage.
Major conglomerate labels such as Sony are affected by digital distribution both positively and negatively. I will start with the positive aspects. Digital distribution allows them to create a much wider fanbase for their artists as in the case of the record label Syco and their artists One Direction they are able to market them through internet games, sites such as youtube and social networking sites such a Twitter. Through these abilities they can appeal to a much wider audience and generate a lot more audience feedback through the exchange process allowing them to know what they have to change in the future to allow the band to appeal to a wider audience. Major labels are strongly affected by digital distribution as it allows them to market their artists through music videos rather than the music itself. This is known as visualization and with the increase in digital distribution through sites such a YouTube it is become increasingly more noticeable that the videos and the images of the artists are more important to the audience than the music itself. This is shown again through the major labels use of Synergy, through combining music and television digitally through shows such as X-Factor they can attract a much wider audience and also allow for a increased focus on visualization. This digital distribution not only affects the marketing of music but also how it is consumed. Digital distribution means that the music can be uploaded instantly and this is used to record labels advantages through shows such as X-Factor in the way that as soon as the show is finished all tracks performed are available from the iTunes store, this plays on the audiences immediate involvement with the artist and also allows the labels to see what has received the most downloads so they know how they can shape and mould their future artists. Digital distribution however is not always positive, through the increased availability of music online their is an increase in the amount of music being pirated. his costs the major record labels vast amounts of money and does not allow them to create a strong link with their fan base. Due to this inability to make as much money as they could through record sales they rely on extortionately high live ticket prices to make back their money. This shows how due to the high levels of piracy associated with digital distribution major record labels push emphasis onto live shows and the image of their artists.
DIY artists however are affected by digital distribution very differently to the ways that major labels and conglomerate companies are affected. A key example of this is the artist Beck and his album Song Reader. Beck chose to release this album in the form of sheet music which meant he went against the idea of digitally distributing his music as tracks. He released no recordings of himself playing any of the songs simply a book with 20 tracks written in the form of sheet music and over 100 pages of inspirational artist. Through this he was encouraging is audience to create and distribute their own interpretations of his music for themselves. Through releasing Song Reader as sheet music he immediately targeted a specialist or niche audience for his album showing that to him dedicated fans are more important than being generic and trying to appeal to as wide a range of people as possible. This worked effectively as fans now publish their own interpretations of them performing his sheet music, some even go as far as to create music videos, these videos are published both on youtube and the song reader site itself. Through this fan involvement the fans are acting as prosumers and exchanging something with the artist Beck. They are letting him know which is the most popular way for the song to be performed but they are also doing almost all the marketing for him without him or a distribution company having to be involved. This shows the advantages of digital distribution through a dedicated fanbase as it spreads word and creates a lot of enthusiasm for the artist allowing a pre-prepared audience for his later releases. This is very different to how digital distribution affects the major record labels as whilst the majors tend to distribute and sell their music themselves online Beck would rather sell the classic form of sheet music and allow his fans who he has now created a strong relationship with to spread it themselves and be strongly involved.
Digital distribution has perhaps its strongest affect on the community of prosumers, often teenagers these prosumers use digital technology and sites such as youtube to download songs and create new tracks such as mash-ups themselves. Through doing this they mix together many past hits or tracks that they like to create a song in which they are all mixed together, and then re-publish the song themselves digitally on sites such as youtube giving them a chance to enter the music world and attempt to make an impact. Through sites such as youtube allowing them to distribute music digitally this is increasingly easy and takes only a low level of computer knowledge for any average person to act as a producer through create these mash-up type tracks. Major record labels often allow this despite owning the copyright to many of the songs used as they know that it gains them publicity for many old tracks that may have been forgotten or just for the tracks of any artists signed to them in general. It allows for them to know which songs from their back catalogue they can re-release with current or future artists to achieve the highest sales and interest in the artists. This shows how digital distribution affects the consumption of music as it has reached a stage where record companies often actively allow their music to be pirated in order to know what fans like so that they can shape future artists. This shows a high level of co-operation between major record labels and prosumers whilst still being drastically different to the relationships between the prosumer audience who interpret Becks music. Therefore leading to the idea that digital distribution affects all types of artists in a variety of different ways but all digital distribution strongly relies on a relationship between the audience and the artist allowing for an exchange of ideas.
In conclusion i feel that digital distribution strongly affects the marketing and consumption of music as it puts a strong emphasis on audience involvement for artists such as Beck making it a positive thing, however it also allows for a high rate of piracy causing a influx in ticket prices and more focus on visualizations for artists signed to major record labels.
Martin Stewart
I feel that digital distribution strongly affects the marketing and consumption of music as it constantly changes the way in which the music is presented and marketed. Through digital distribution the music can now be marketed through sites such as Twitter and YouTube allowing very little budget to be spent on the marketing and achieving a higher fan involvement level that will in cases of some artists such as Beck create a dedicated niche audience. The majority of music now is marketed digitally through the internet in some way and i will be comparing how and to what levels of importance different giants within the music industry use this digital distribution to their advantage.
Major conglomerate labels such as Sony are affected by digital distribution both positively and negatively. I will start with the positive aspects. Digital distribution allows them to create a much wider fanbase for their artists as in the case of the record label Syco and their artists One Direction they are able to market them through internet games, sites such as youtube and social networking sites such a Twitter. Through these abilities they can appeal to a much wider audience and generate a lot more audience feedback through the exchange process allowing them to know what they have to change in the future to allow the band to appeal to a wider audience. Major labels are strongly affected by digital distribution as it allows them to market their artists through music videos rather than the music itself. This is known as visualization and with the increase in digital distribution through sites such a YouTube it is become increasingly more noticeable that the videos and the images of the artists are more important to the audience than the music itself. This is shown again through the major labels use of Synergy, through combining music and television digitally through shows such as X-Factor they can attract a much wider audience and also allow for a increased focus on visualization. This digital distribution not only affects the marketing of music but also how it is consumed. Digital distribution means that the music can be uploaded instantly and this is used to record labels advantages through shows such as X-Factor in the way that as soon as the show is finished all tracks performed are available from the iTunes store, this plays on the audiences immediate involvement with the artist and also allows the labels to see what has received the most downloads so they know how they can shape and mould their future artists. Digital distribution however is not always positive, through the increased availability of music online their is an increase in the amount of music being pirated. his costs the major record labels vast amounts of money and does not allow them to create a strong link with their fan base. Due to this inability to make as much money as they could through record sales they rely on extortionately high live ticket prices to make back their money. This shows how due to the high levels of piracy associated with digital distribution major record labels push emphasis onto live shows and the image of their artists.
DIY artists however are affected by digital distribution very differently to the ways that major labels and conglomerate companies are affected. A key example of this is the artist Beck and his album Song Reader. Beck chose to release this album in the form of sheet music which meant he went against the idea of digitally distributing his music as tracks. He released no recordings of himself playing any of the songs simply a book with 20 tracks written in the form of sheet music and over 100 pages of inspirational artist. Through this he was encouraging is audience to create and distribute their own interpretations of his music for themselves. Through releasing Song Reader as sheet music he immediately targeted a specialist or niche audience for his album showing that to him dedicated fans are more important than being generic and trying to appeal to as wide a range of people as possible. This worked effectively as fans now publish their own interpretations of them performing his sheet music, some even go as far as to create music videos, these videos are published both on youtube and the song reader site itself. Through this fan involvement the fans are acting as prosumers and exchanging something with the artist Beck. They are letting him know which is the most popular way for the song to be performed but they are also doing almost all the marketing for him without him or a distribution company having to be involved. This shows the advantages of digital distribution through a dedicated fanbase as it spreads word and creates a lot of enthusiasm for the artist allowing a pre-prepared audience for his later releases. This is very different to how digital distribution affects the major record labels as whilst the majors tend to distribute and sell their music themselves online Beck would rather sell the classic form of sheet music and allow his fans who he has now created a strong relationship with to spread it themselves and be strongly involved.
Digital distribution has perhaps its strongest affect on the community of prosumers, often teenagers these prosumers use digital technology and sites such as youtube to download songs and create new tracks such as mash-ups themselves. Through doing this they mix together many past hits or tracks that they like to create a song in which they are all mixed together, and then re-publish the song themselves digitally on sites such as youtube giving them a chance to enter the music world and attempt to make an impact. Through sites such as youtube allowing them to distribute music digitally this is increasingly easy and takes only a low level of computer knowledge for any average person to act as a producer through create these mash-up type tracks. Major record labels often allow this despite owning the copyright to many of the songs used as they know that it gains them publicity for many old tracks that may have been forgotten or just for the tracks of any artists signed to them in general. It allows for them to know which songs from their back catalogue they can re-release with current or future artists to achieve the highest sales and interest in the artists. This shows how digital distribution affects the consumption of music as it has reached a stage where record companies often actively allow their music to be pirated in order to know what fans like so that they can shape future artists. This shows a high level of co-operation between major record labels and prosumers whilst still being drastically different to the relationships between the prosumer audience who interpret Becks music. Therefore leading to the idea that digital distribution affects all types of artists in a variety of different ways but all digital distribution strongly relies on a relationship between the audience and the artist allowing for an exchange of ideas.
In conclusion i feel that digital distribution strongly affects the marketing and consumption of music as it puts a strong emphasis on audience involvement for artists such as Beck making it a positive thing, however it also allows for a high rate of piracy causing a influx in ticket prices and more focus on visualizations for artists signed to major record labels.
Martin Stewart
Tuesday 30 April 2013
Question 2
Global institutions dominate media production. These institutions sell and distribute their products to national audiences. To what extent do you agree with this statement.
We agree strongly to this statement, an example of a major production company is Sony with Syco. Syco promotes future artists through XFactor, allowing them to attract a wider a audience through globalisation. However, DIY Artists like Beck distribute their work to a niche audience allowing prosumers to distribute and get involved. Overall, Global institutions dominate music industry to a worldwide audience where as artists like Beck focus on a smaller audience who are not only dedicated but play a huge role in distribution of his music.
We agree strongly to this statement, an example of a major production company is Sony with Syco. Syco promotes future artists through XFactor, allowing them to attract a wider a audience through globalisation. However, DIY Artists like Beck distribute their work to a niche audience allowing prosumers to distribute and get involved. Overall, Global institutions dominate music industry to a worldwide audience where as artists like Beck focus on a smaller audience who are not only dedicated but play a huge role in distribution of his music.
Friday 26 April 2013
300 Word Translated Question Answer
Homework
Exam Question
Digital media technology continues to develop. How is this significant for media institutions and audiences?
Translated Question
As resources for music and video editing and downloading continue to become more available. How does this allow Prosumers and upcoming artists to create music tracks such as mash-ups?
As music and editing resources as well as ways to publish their tracks/videos such as YouTube become more widely available and easily accessible more and more audiences members are becoming prosumers. Meaning that they not only consume music but also produce something from it as well creating feedback for the artist through the process of exchange. The media institutions have learnt to adapt to allow these mash-up tracks despite the people creating them not owning rights to the songs because they have realised unlike record label EMI which no longer exists that they have to move with the times and use these prosumers as part of the distribution of their artists music. Through the advancement in digital media technology the audiences can create a stronger relationship with the artist making them more dedicated and involved in future music products.
Exam Question
Digital media technology continues to develop. How is this significant for media institutions and audiences?
Translated Question
As resources for music and video editing and downloading continue to become more available. How does this allow Prosumers and upcoming artists to create music tracks such as mash-ups?
As music and editing resources as well as ways to publish their tracks/videos such as YouTube become more widely available and easily accessible more and more audiences members are becoming prosumers. Meaning that they not only consume music but also produce something from it as well creating feedback for the artist through the process of exchange. The media institutions have learnt to adapt to allow these mash-up tracks despite the people creating them not owning rights to the songs because they have realised unlike record label EMI which no longer exists that they have to move with the times and use these prosumers as part of the distribution of their artists music. Through the advancement in digital media technology the audiences can create a stronger relationship with the artist making them more dedicated and involved in future music products.
Sunday 14 April 2013
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