Global institutions dominate media production. These institutions sell and distribute their products to national audiences. To what extent do you agree with this statement.
We agree strongly to this statement, an example of a major production company is Sony with Syco. Syco promotes future artists through XFactor, allowing them to attract a wider a audience through globalisation. However, DIY Artists like Beck distribute their work to a niche audience allowing prosumers to distribute and get involved. Overall, Global institutions dominate music industry to a worldwide audience where as artists like Beck focus on a smaller audience who are not only dedicated but play a huge role in distribution of his music.
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